Plain, honest writing.

On treats, sugar and the hard week: what's real, what's marketing, and where the limits are.

A Cocoon dark chocolate bar embossed with the cocoon mark
Sugar
Why "no added sugar" is often a warning sign

It sounds like the healthy choice. Often it's how a bar sneaks in the thing that'll upset your stomach.

 How we think
Protein isn't for women (or men)

The "for her" label is marketing. Your body can't read it, and it usually costs you more.

 Myths
Chocolate isn't a magnesium cure

Cocoa has a little magnesium. That doesn't make a chocolate a treatment for cramps.